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Find the latest announcements, creative, and quotes for HubSpot's Fall '24 Spotlight @ INBOUND 2024.
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September 18, 2024

About Spotlight @ INBOUND

Spotlight is HubSpot's product showcase that brings together our latest innovations from across the customer platform. We launch it twice a year, in the Spring and in the Fall at INBOUND, our industry event that welcomes over 12,000 attendees to Boston.

In the Fall 2024 Spotlight, we're announcing Breeze, HubSpot's new AI embedded across the customer platform, Breeze Intelligence, our new data enrichment and buyer intent solution; and new updates and enhancements to Marketing Hub and Content Hub, the combination that marketers need to succeed today. Plus, over 200 other updates that have been made to the customer platform.

Press Releases

Fall 2024 Spotlight @ INBOUND 2024

Read the Fall 24 Spotlight press release, and accompanying deep dives for each major product launch.

Breeze

Read our deep dive post on Breeze, HubSpot's new AI

Breeze Intelligence

Read our deep dive post on Breeze Intelligence, HubSpot's new data enrichment and buyer intent solution

Marketing Hub & Content Hub

Read our deep dive post on the new and updated features to HubSpot's winning combination for marketers

INBOUND 2024

Photos

Download photos from INBOUND 2024, including keynotes from HubSpot executives, the Million Dollar Pitch Competition, and main stage sessions.
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Yamini Rangan, CEO, HubSpot

Yamini Rangan, HubSpot CEO delivers her opening keynote at INBOUND 2024.

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Andy Pitre, EVP of Product, HubSpot

Andy Pitre delivers his keynote address at INBOUND 2024, announcing HubSpot's latest product innovations.

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Dharmesh Shah, Co-Founder and CTO, HubSpot

Dharmesh Shah, Co-Founder and CTO of HubSpot, delivers his opening keynote address at INBOUND 2024, diving into the future of AI Agents, and the launch of agent.ai.

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Ryan Reynolds at INBOUND 2024

Dr. Marcus Collins, professor of marketing at the Ross School of Business, in conversation with Deadpool star, entrepreneur behind the production company Maximum Effort and MNTN, and co-owner Wrexham Football Club, Ryan Reynolds.

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INBOUND Exhibition Floor

Photos from the exhibition floor of INBOUND 2024.

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Million Dollar Pitch Competition

Million Dollar Pitch Winner is Ka Ling Wu, co-founder of Upsolve AI.

Launches from HubSpot's Fall 2024 Spotlight

Product imagery and videos of the major launches from HubSpot's Fall 2024 Spotlight.

Breeze

Breeze is HubSpot’s AI that powers the entire customer platform. Breeze is a complete AI solution for GTM teams that’s easy to use, fast to deliver results, and unified with their customer data. 

Browse and download product imagery of Breeze

Breeze Intelligence

Breeze Intelligence gives businesses the most complete customer picture yet to power their growth. For GTM teams, that means more accurate audience segmentation, better targeting and personalization, stronger leads and a healthier pipeline, and, most importantly, better growth.

Browse and download product imagery of Breeze Intelligence

Marketing Hub & Content Hub

Our latest updates to Marketing Hub and Content Hub will help transform how marketers attract audiences, generate leads, convert customers, and measure impact.

Browse and download product imagery of Marketing Hub and Content Hub

Quotes

Commentary from HubSpot leadership and customers about the latest
product updates from HubSpot's Fall 2024 Spotlight @ INBOUND

At HubSpot, we work with scaling companies from all over the world, and they all have three things in common: they value tools that are easy, fast, and unified. Without these three ingredients, growth is harder to achieve. That’s why everything we build at HubSpot is easy, fast, and unified, including the over 200 updates from this year’s Fall 2024 Spotlight.
Andy Pitre (1) (2)

Andy Pitre

Executive Vice President, Product, HubSpot

Until now, we haven’t seen a complete AI solution for businesses. There are consumer AI solutions that are super accessible and give results in seconds, but they aren't connected to your business or your data. On the other hand, enterprise AI solutions claim to be powered by unified data, but they’re hard to implement, have steep learning curves, and are slow to deliver results. With Breeze, businesses finally get it all. AI that’s agile, intuitive, and embedded, not just with popular LLMs, but your customer data.
Andy Pitre (1) (2)

Andy Pitre

Executive Vice President, Product, HubSpot

Businesses today are using too many data tools and providers in an attempt to get a unified view of their customers. This leaves them with a tangled mess of data and a bloated vendor budget. With Breeze Intelligence, we’ve built data enrichment and buyer intent directly into the HubSpot Smart CRM, giving go-to-market teams data they can depend on.
Matt Sornson, VP Product HubSpot

Matt Sornson

VP, Product and GM of Breeze Intelligence, HubSpot

Marketers need a new playbook, built on ease, speed, and unification. At HubSpot, we’ve always helped marketers; it’s in our DNA. Now we’re doing it again at a time when they need us most. The updates we’ve made to Marketing Hub and Content Hub give marketers what they need to build their audiences, create multichannel content, launch campaigns, and measure it all.
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Nicholas Holland

VP, Product, HubSpot

HubSpot’s AI tools have directly resulted in a 25% increase in new prospect engagement with our brand. Not only that, but our sales reps are getting 60% more SQLs from our marketing team that convert into potential pipeline. The effect this is going to have on our continued growth will be huge.

Emily Davidson

Director of Enterprise Marketing, Sandler

We’re excited about the potential that Breeze Intelligence will bring to Bitly, especially in helping us make smarter decisions around how we identify good-fit, high intent customers and deliver personalized outreach for revenue driving activities. We already knew we needed a tool to help us understand the intent of our visitors and were thrilled to see HubSpot invest here so we can work within our already existing tech stack.

Sam Oh

VP of Acquisition, Bit.ly

Marketing Hub and Content Hub have helped us deliver better user experiences for the Morehouse Community. With the integrated AI tools, we easily migrated our 900-page website and completely transformed how we manage content, capture data, and personalize communications. The intuitive interface also means we get more done, faster.

Paula Resley

Vice President and Chief Brand Officer

Spokespeople

Get to know the product leaders behind HubSpot's latest launches from the Fall 2024 Spotlight

Spotlight FAQ

What is Spotlight?

Spotlight is HubSpot's biannual product showcase.

Twice a year, we'll bring together our latest innovations into single, dynamic web experience.

Spotlight will occur in the Spring (April/May) and in the Fall (timed with INBOUND, HubSpot's industry conference).

What announcements are new at the Fall 2024 Spotlight?

New at the Fall 2024 Spotlight is:
  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes 
    • Copilot, HubSpot’s new AI companion to boost productivity and make work easier.
    • Four AI agents to get work done fast, from start to finish, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
    • Plus 80 more features embedded across the platform, from remixing content to predicting sales forecasts. 
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution. Breeze Intelligence includes:
    • Data enrichment which pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub, the combo that’s giving marketers everything they need to reinvent, including:
    • Tools to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • Tools to generate leads and convert prospects like Lead Scoring to find high engagement, high-fit prospects and Google Enhanced Conversions to leverage first-party conversion data from HubSpot to improve campaign performance.
    • Tools to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place to improve campaigns and get results faster.

For a complete list of what's launching at Fall 2024 Spotlight, read our press release.

Why did HubSpot launch Spotlight?

HubSpot builds and ships hundreds of products every year. Spotlight gives customers a dynamic, comprehensive view of our latest innovations to help them understand the value of the customer platform.

About HubSpot

HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.


 

Additional questions? 

Reach out to the HubSpot communications team at media@hubspot.com.